Or how to understand what the world is telling you even if you don’t speak the language.

Horst interviews Heather Phipps and Itai Rolnick of Basis Technology during a special Big Data event at the Venture Café. Heather talks about her love of linguistics and data-analytics leading her to Basis. Having learned programming at the age of 5, Itai has long had a passion for programming as well as for helping “high impact” startups. They both talk about Basis’ free analytics software program for qualified companies and how Basis uses it to improve the product cycle.