We’re pleased to host two different events this week. First, with Suburban Integrated Facilities Resources, The Veteran Entrepreneur Series happens Monday (tomorrow) at District Hall.
Then, on Thursday, our regularly scheduled Venture Café Thursday occurs at CIC Cambridge and provides opportunities for open networking in between our Feature Events, Info Tables, and Office Hours. Thursday’s schedule is listed below.
Hope to see you Thursday,
Thursday – November 19, 2015
3:00 – 8:00 P.M. | Venture Café in Session
5:30 – 7:00 P.M. | Masterpieces of Sales and Marketing Literature
Masterpieces of Sales & Marketing Literature Workshop hosted by Martin Long, is reading Customer Centric Selling (2nd edition). Pick up a copy and join us for a discussion of what works and what doesn’t.
Déjà vu? Well, when we met in October, not everyone had time to finish the book. The group decided to give it another month, so there’s still time!
We meet the third Thursday of every month at 5:30 pm. We’ve planned out what books we’ll tackle for the next few months, so read ahead for the ones you’re particularly interested in.
Please join us if you are interested in:
•Learning more about marketing and sales
•How to implement the prescriptions of any particular book
•Learning more about the genre and how to pick and choose the ideas and approaches that you can apply best in your business.
No professional or marketing experience is required. We’re going to do this together.
For the next few months, they’re reading and discussing:
November 19th, 5:30 pm – 7:00 P.M.: Customer Centric Selling is a classic of sale literature. It’s focussed on medium-large sales forces, but it’s principles can be applied to most B2B selling situations.
December 17th, 5:30 pm – 7:00 P.M.: Crossing The Chasm, 1st edition (don’t get one of the ones that are titled “Crossing The Chasm for….”, let’s keep it to the basics). Crossing The Chasm is a book that everyone involved in startups should read. It speaks directly to the problems associated with moving from idea, to early adopters and on to wide market acceptance.
6:00 – 8:00 P.M. | Avoiding Common Mistakes in Clinical Strategy, Business, and Reimbursement
For many pharmaceutical/biotech companies, especially for those who only have one drug candidate in their pipeline, the cost of even one mistake is enormous, sometimes, it takes the life of a company. Furthermore, those companies who are extremely vulnerable to mistakes are usually with little funding founded by great scientists with limited knowledge of industrial experience or business knowledge. Thus, BBCR Consulting and Trifermed collaborated together to deliver a workshop that aims at helping them understand the mistakes that people often made with real world experience and cases and to share their solution and insights into avoiding such mistakes happening again.
Experts with real world experience will deliver a case-study workshop that aims at helping biotech startups avoid mistakes that are often made in life science product development.
3:00 – 5:00 P.M. | Chuck Goldstone
It’s about the story. Startups often falter, not because their technologies aren’t good, but because the stories they tell about them aren’t. We’ll chat about both content and intent: Stepping back to find the right message for each audience (be it investor or market), making it clear and engaging, making it memorable (differentiating it from others competing for attention), and moving audiences to action. Bring your decks, your goals, your challenges, and an open mind about finding and articulating a compelling story. You’ll chat with Chuck Goldstone, who for more than two decades has helped organizations find their voice.
3:00 – 5:00 P.M. | Jodi Tatiana-Charles
Branding and Marketing
Bring your marketing and brand questions for a one-on-one consult where Jodi-Tatiana Charles will give feedback and brainstorm ideas with you.
• Mentoring Topics
• Marketing/Branding Strategy
• Media/Customer Acquisition
• Business Model Development/Strategy
Jodi has enjoyed bringing people and companies together for over three decades. As a strategic marketing/branding specialist she has combined her passion for branding with her love of business development. After working on her Global MBA at Babson College and traveling to 14 countries within a year, and starting two businesses, she continues to be inspired to share her knowledge and expertise with clients worldwide.
Prior to creating two businesses, she led the marketing and branding of MassChallenge at its inception, managed and coordinated the Massachusetts Conference for Women, a one day event providing a forum for more than 7500 women, engaged as Deputy Press Secretary to Massachusetts Governor Mitt Romney, produced the award winning NECN program NewsNight hosted by Chet Curtis and Jim Braude, and demonstrated leadership as WXKS Associate Producer for the legendary radio program The Matty in the Morning Show, where she was nominated “Producer of the Year”.
RSVP for 20 minute slots via email.
3:00 – 5:00 P.M. | Marcus Yee
Marcus has over 25 years of sales and sales consulting experience at IBM working in multiple sales and business development roles. He specializes in sales process consulting to shorten sales cycles to customers and to empower IBM business partners. Prior to his current role of working with startups, entrepreneurs, developers, incubators, and VCs in the Cambridge/Boston area, he managed the relationships of IBM partners that drive multi-millions of IBM annual revenues.
Marcus is available to discuss sales strategies as well as partnering strategies that can greatly impact the successes of startup companies.
3:00 – 5:00 P.M. | New Leaf Legal
New Leaf Legal, focuses on creatively developing Corporate, Entertainment, and IP infrastructures for their start-up clients as well as helping established companies embark on new and entrepreneurial paths. Stop by the Cafe to talk shop!
Reserve 30 minutes with New Leaf Legal here.
3:00 – 5:00 P.M. | William Brah
The Global Entrepreneurs-in-Residence (GEIR) Program is comprised of a select group of international entrepreneurs in residence at the Venture Development Center (VDC) who receive the support they need, when then need it, to build a great business, beginning with a cap-exempt H-1B visa to move to or remain in Boston. Come chat about the GEIR program, innovation, and entrepreneurship with VDC Executive Director, William Brah.
3:00 – 5:30 P.M. | Marty Sack
Marty Sack has mentored more than 200 start-ups over the last two years and is a regular business mentor at the Venture Cafe. As a Certified SCORE Mentor he brings with him the resources of more than forty additional successful executives, Venture Capitalists, Marketing and Digital Marketing experts, small business owners, and other Professionals from diverse areas of business and non-profits–all volunteers offering free business advice and mentoring services.
Marty is the now retired co-founder and CEO of LunchDates Dating Service. He also founded and was publisher and long time owner of a national job publication, and he was the Executive Director of a Cambridge based non-profit for 18 years.
Sign up for his office hours here.
3:00 – 6:00 P.M. | Joe Caruso
For the last 20 years Joe Caruso has served has been an “Advocate for entrepreneurs” as a mentor, coach, and personal advisor to CEO’s and entrepreneurs. In recent years, he has served an investor, advisor and active director with dozens of companies, public and private. He also maintains an active consulting practice dealing with structuring and negotiation of acquisitions, strategic partnerships and financings, and issues related to dispute resolution.
Reserve 30 minutes with Joe here.
4:30 – 6:00 P.M. | Jennifer Jordan
Stop by and chat with Jennifer Jordan, Vice President of MassVentures, an early-stage venture capital fund dedicated to investing in Massachusetts high growth technology companies. MassVentures is currently focused on Series A investments in software, data, analytics, crowd-sourcing, and the intersection of healthcare and IT.
Please bring a high level pitch deck, covering at least:
a.) The problem you are addressing
b.) The size of the market
c.) The team
d.) The product offering
e.) The exit strategy
Reserve 30 minutes with Jennifer here.
5:30 – 7:30 P.M. | 1776 Challenge Cup
Currently in its third year, Challenge Cup is an annual global startup competition organized by 1776, a global incubator and seed fund based in Washington, DC that finds promising startups focused on solving the world’s most fundamental challenges. Innovation Nights is delighted to be hosting the Boston area competition, which will take place Tuesday, January 26, 2016 at Greentown Labs in Somerville. They need area startups to compete, judges for the competition, pitch coaches, sponsors and supporters to get the word out over social media. Come talk with Alan Dillingham of Innovation Nights to learn more about this exciting opportunity!
5:30 – 7:30 P.M. | MedStart
Come meet medical students from Tufts MedStart and learn about their upcoming healthcare innovation conference in downtown Boston on Dec 4th & 5th. They have opportunities for passionate MedTech entrepreneurs and innovators to showcase their companies and resources for aspiring entrepreneurs in the health sciences. Learn more here.
5:30 – 7:30 P.M. | Social Innovation Forum’s 2015-2016 Impact Investing Accelerator
The Social Innovation Forum is launching the application process for its 2015-2016 Impact Investing Accelerator for social impact businesses. Their twelve-week accelerator will consist of a select cohort of four to six “Impact Entrepreneurs” who will gain access to workshops, peer learning, guest speakers, networking, coaching, and SIF’s investor community. The Social Innovation Forum wishes to share this opportunity with those interested in the social enterprise space and to play a key role in building the field of impact investing and engaging the community about the issues surrounding it.
5:30 – 7:30 P.M. | StartHub
StartHub.org is a comprehensive, centralized online platform designed to connect, support, and grow Greater Boston’s world-class technology and early-stage community. Developed in a public-private partnership between the City of Boston, Venture Café, Gust, IBM, and a wide number of partners from Boston’s startup community, StartHub will serve as Greater Boston’s homepage for the startup ecosystem.
Visit with the StartHub staff at Venture Café to learn more!
5:30 – 7:30 P.M. | StartOut
Come meet with StartOut. They are a national nonprofit organization dedicated to creating great business leaders by fostering Lesbian, Gay, Bisexual, and Transgender (LGBT) entrepreneurs. Since its founding in 2009, StartOut has produced over 200 events with more than 14,000 participants nationwide to inspire, educate and support LGBT entrepreneurs. StartOut has chapters in Austin, Boston, New York, Chicago, Los Angeles, and San Francisco; meanwhile, Seattle and Denver currently in development.